Penthouse as a Brand started in the United Kingdom in 1965, moving to America in the September, 1969 issue. For a more illustrated history of our founder Bob Guccione, you may look here.



When you visit our site, we will generate a unique ID and store it in a cookie on your browser. This information is used to track repeat visits to the Site, to measure which portions of the site are visited most, and does not contain any of your personal information. This cookie will last for one year.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Your IP addresses, device data, and other use information are used by us in order to optimize our site for use. Your usage history may also be used to help our internal algorithm to recommend other Site users and/or content to you.


When you access the Site, you consent to our processing and retention of your data which data we will process and retain in compliance with our internal data retention policy, as amended from time to time. This data will be retained for developing new services and products related to the service located on the Site (the “Service”) and as otherwise provided in this Policy. All information collected by us is used for maintaining and operating the service located on the Site.

The Site may provide message boards, blogs and other user generated content facilities. Anything that you share through any of these means, including your username by virtue of interacting with such facilities, is deemed public information. Visitor comments may be checked through an automated spam detection service.

We reserve the right to share any and all account information with law enforcement or agencies authorized by applicable governmental authorities either in response to their written request or at our own election should we believe, in our sole discretion, that you may be involved with illegal activity, or if we believe, in our sole discretion, that such disclosure is necessary to protect the rights or property of the Site, our users, and/or one or more third parties.


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. For fraud prevention, in order to request your account be deleted you must be able to log into your account.


We do not and cannot control any other user or third party’s use of such public information. You should always be careful when deciding to disclose your personal information either through the Service or any other online website. The following are considered public information and are not governed by this Policy. Any information you may send to us or share either publicly or privately through any third-party website will not be controlled by this Privacy Policy.


We use third party services to assist with fraud prevention and enforcing protections we have placed on our Site. These third parties will receive certain information like your device identification information and IP address. We use more specific cookie data for analysis purposes to learn how all our users interact with our Site in order to improve our Site and Service.


We reserve the right to modify this Privacy Policy at any time in accordance with this provision. If we make changes to this Privacy Policy, we will post the revised Privacy Policy on the Website and update the “Last Updated” date at the top of this Privacy Policy.